Welcome to White Pine Berry Farm


The White Pine Story

White Pine Berry Farm started in April  2012. Since then, we’ve grown strawberries, raspberries (red, black and gold), and blueberries.  Other fruits and vegetables such as currants, rhubarb, asparagus, and some fruit trees have been added.

Plans are to continue adding more, including plum trees and Hawaiian ginger, along with more varieties of strawberries and raspberries. We concentrate on being a U-pick fruit farm, but have jams and jellies available too.

White Pine Berry Farm is owned and operated by Greg and Irma Zwald. After 40 years in the dairy farm business, they decided to begin a new chapter in life and White Pine Berry Farm was born.

Married since 1982, Greg and Irma have three grown children, Tanya, Stephanie (and husband Jason), Andrew (wife Kim, and daughter Peyton). Greg grew up in Minnesota and Wisconsin, but Irma grew up in El Salvador, and has lived in the U.S. since 1980. Currently, she works at Western Wisconsin Health as a medical assistant and Spanish interpreter.

It is a joy to have families come to share the farming experience with us.

Intro Video to White Pine

Click image below

Group Reservations

Perfect for hosting your wedding or group

White Pine Upcoming Events

View the White Pine event calendar

Get Directions

Located East of River Falls, WI and right off of Interstate 94 – we are easy to find!

Seasonal Produce

Hours and Selection change depending on what seasonal produce is available

Updates from Farmer Greg

Find out what we’ve been up to from upcoming events to great new recipes!

Farmer Greg’s Blog